Brands for Canada

Project roles

project manager, ux designer, social media strategist

Identify

Following a brand identity renewal in 2015, Brands for Canada found they were not connecting with sponsors, clients, and the community. Brands for Canada needed a way to effectively tell their story and begin the conversation.

Research

Research began with a social media audit review, BFC needed to know why their current use of social media was not as successful as they had hoped.  A previously completed social media audit held the answers.  Following the review there was a comparative analysis of both competing and partnering not-for-profit organizations.

Develop

Personas were developed to inform BFC of their target demographics and a website review and user journey story highlighted key areas to focus for future iterations.

Deliver

BFC was presented with a complete social media campaign package, including; editorial calendar, complete image folder, and all written post content. The campaign was coupled with a comprehensive yet user friendly social media 101 document to enhance the social media literacy of the BFC employees.

more projects

The Little c Project

Helping parents find the words to talk to children about cancer.

Provincial Parks Website

Helping a provincial parks website get back to their core purpose and find their story.

The Bff App

Creating opportunities for people to find platonic friends.

After Breast Cancer

Creating a visual brand to build an identity.

HWAinc.ca

Building a web presence for a growing family business.

Onsite.ca

Building a brand identity as well as a platform from which to launch a new business.