Brands for Canada
project manager, ux designer, social media strategist
Following a brand identity renewal in 2015, Brands for Canada found they were not connecting with sponsors, clients, and the community. Brands for Canada needed a way to effectively tell their story and begin the conversation.
Research began with a social media audit review, BFC needed to know why their current use of social media was not as successful as they had hoped. A previously completed social media audit held the answers. Following the review there was a comparative analysis of both competing and partnering not-for-profit organizations.
Personas were developed to inform BFC of their target demographics and a website review and user journey story highlighted key areas to focus for future iterations.
BFC was presented with a complete social media campaign package, including; editorial calendar, complete image folder, and all written post content. The campaign was coupled with a comprehensive yet user friendly social media 101 document to enhance the social media literacy of the BFC employees.