Wychwood Open Door

Project role

ux/ui designer, visual designer, information architect


Wychwood Open Door is a not-for-profit drop in centre which was in need of a website renewal.

I was brought in to assist Pivot Design Group with the complete overhaul of the Wychwood Open Door website and visual identity.


A compass session, identifying key user groups and organizational goals was followed by a landscape analysis which identified industry norms and potential areas of improvement.

With the research complete, personas were developed to guide the project through the development


A complete content audit lead to a new and clearer information architecture and the visual identity was given an overhaul and modernized. 
As a not-for-profit budget and self-management were key considerations leading to the decision to build the new website on a wordpress platform.  Wireframes were developed based on the chosen wordpress theme.


The final brand identity included multiple promotional assets, a complete brand identity package and both the icon and wordmark in web and print ready formats.

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